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Richardson's Royal Ride, come and try cycling Sportive

Hello Riders, I’m sorry to inform you that the Richardsons Royal Ride July 16th has had to be cancelled for this year. After consultation between ourselves and Richadrsons over another event clash (not Cycling related) it would have been a safety risk to run the event on the Sunday.

With the event been so late in the year we have had to postpone it for this year and will look to run the event in 2018 on a more suitable date.

We have not taken the decision lightly and are sorry for any inconvenience that it may cause.

Yours Norman for Wheels in Wheels Events



SUNDAY 16th July 2016 - 100KM | 50KM
Start/Finish: Kings Lynn, Norfolk

Following on from the hugely successful spring time Richardson’s Rumble sportive from St Ives, Cambridgeshire, the Richardson’s Royal Ride offers a similar format in the summer from the coastal town of King’s Lynn.

This new addition to the Richardson’s sportive programme is a two distance event; a 110kms long ride around the area and a 50km Come and Try sportive for newcomers and anyone wanting a nice day out in Norfolk.


Early bird offer -Early bird entry gift for the first 200 riders
Registration Registration at College of West Anglia, Tennyson Ave, Kings Lynn, PE30 2QW
Free CAR PARKING Free car parking
On-line entries On -line entries available until midnight on the 12th July short ride £15
Route map Route map available
GPX files GPX files available for download
Long route LONG ROUTE STARTS AT 08.30 - Long route £27  – 100km
Short Route SHORT ROUTE STARTS AT 09.30 -Short ride £15 – 50km
Entries on the day Guaranteed ride on the day at £5 extra - Paper entry forms available for downloading
fully signed Fully arrowed route with advance warning signs
Feed stops Well stocked feed points. Please note the short ride only has a drink stop. Toilets may be limited.
Ride captains New! Ride captains available for newcomers to sportives
Broom Wagon for assistance Broom Wagon for assistance
Final information Final information will be emailed out 2 days before the start and put on line.


The ride

Leaving the seaport and sea views of Kings Lynn the route heads inland in to the Fenlands of the Norfolk Countryside with views of some of the most impressive country houses in England including the Queens home of Sandringham. The quiet Norfolk roads offer rolling open countryside and an ever changing scenery around every corner. The roads are in good condition making the three-different distance Richardson’s Royal Rides an enjoyable experience. The longer distances of the ride will always be a challenge but the fantastic countryside will make the distance and time flash by.

Historic Kings Lynn offers much to see and do with the port old and modern, a wide range of hotels and shops and also the Vancouver Shopping Centre. Road links with the rest of the UK are excellent as are the regular train connections to major cities. 


The event is limited to 250 in the first year and the format will be based on the very successful St Ives Rumble. Entries are £27 for the long route and £15 for the Come and Try.

Further information please contact bookings@wheelsinwheels.com

Richardsons Cycle shop St. Ives Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive Richardsons Rumble cycling sportive

Event Routes

Long Route 110 km


Come and Try Route 50 km

RICHARDSON'S ROYAL RIDE 5okm cycle route